The will of the people. The majority rules.
These are noble concepts until they start imposing on the rights of the minorities. Which is often the case. But fortunately these forces are offset by “activist” who go against the grain to speak for the minorities.
This is a necessary process because society is slow and resistant to change.
Segregation was legal and popular 75 years ago. Then the activists started standing up for the rights of the minorities and now we are on our way to equal rights for all colors and creeds of people.
But there are plenty of non popular causes left. Gay rights, women’s rights, reproductive choice, freedom from religion, etc.
It’s the activists and liberal minded who lead the fight for what is right and advance society. It’s the conservatives who speak about the majority and stand on the status quo.